Product nomenclature: a key driver for your omnichannel performance

Managing a product catalog can quickly become a nightmare if the base is not solid. And this base is the Product nomenclature.

Often underestimated, it is nevertheless essential to guarantee an efficient and coherent product strategy.

Without a clear nomenclature, forget a efficient e-commerce site, reliable product sheets or harmonized distribution on your various channels.

This article proposed by SolidPepper Explain to you why and how structure your product nomenclature effectively, in particular thanks to a PIM (Product Information Management) like SolidPepper.

What is a product nomenclature?

La Product nomenclature is the structured way to organize the components, attributes, and categories of a product. It acts as a detailed identity card for each of your products.

• En B2B or industry : nomenclature often describes the composition or assembly of the product.
• In retail and e-commerce : it structures the information necessary for consumers to research, understand and buy products.

A well-structured product sheet is based on a solid nomenclature. In other words, a rigorous organization of data makes your products more understandable, searchable, and attractive.

Why is nomenclature strategic for your business?

One nomenclature well-thought-out not only benefits your internal teams, it also has a direct impact on your customers and your performance. Here are the main issues:

• For Product teams : a structured catalog reduces duplicates and simplifies the updating of information.
• For marketing teams : standardized labels make it easier to enrich descriptions and align channels.
• For IT : a clear nomenclature guarantees better integration of systems (ERP, CRM, CMS).
• For the end customer : smooth navigation, relevant filters, and consistent information make it easier to choose and increase your conversions.

The negative impacts of bad nomenclature

One nomenclature poorly managed can quickly cause chaos in your organization and negatively impact your performance. One poor product data management can have negative consequences on several levels, both internally and externally. Here are a few common problems that illustrate these challenges:

• Inconsistent titles : Product titles that vary from one medium to another or that do not follow a standardized structure can cause confusion, both for your teams and for your customers. This complicates product research and interferes with the clarity of information.
• Filters that are not very functional or misleading : On your e-commerce site, poorly configured or incomplete filters make it difficult for your customers to navigate. This can lead to cart abandonments and a misperception of your platform as unintuitive or disorganized.
• Faulty data sync : When information is not updated correctly between your internal databases, marketplaces and management tools, this leads to errors in prices, descriptions, or stock availability. These discrepancies seriously damage customer trust and can lead to disputes.
• Printing errors in physical media : A poorly structured nomenclature is also reflected in your catalogs, brochures or other printed materials. This can lead to costly mistakes and give an unprofessional image of your brand.

These difficulties are not without consequences: they lead to a significant waste of time for your teams who have to manually correct these errors, and they reduce overall productivity. In addition, they damage the customer experience by creating frustration and reducing satisfaction, which can have a direct impact on your sales and retention.

Adopting rigorous and centralized management of your nomenclature is therefore essential to avoid these pitfalls and optimize your operational and commercial performance.

The role of a PIM like SolidPepper in the management of nomenclature

One PIM (Product Information Management)) is an essential tool for centralize, organize and improve the management of your product data. It makes it possible to guarantee the consistency And the quality of essential information to the marketing of your products, while facilitating their updating And their broadcast on various channels. Here is in detail what a powerful tool like SolidPepper can offer you to optimize your product data management and nomenclature:

• Centralization of product data : With SolidPepper, gather all of your product information in one place. No more wasting time looking for data scattered between different systems (ERP, Excel files, supplier databases). You will be able to have a clear and reliable overview, facilitating the collaboration between your teams.
• Creating logical trees : Organize your products intuitively thanks to categories, subcategories and logical families. A well-designed structure not only makes it easier to find your products, but also better meets the expectations of your customers online or on other sales channels.
• Structuring by attributes : Standardize all the specificities of your products, such as sizes, colors, materials, or any other required attributes. This structure ensures a consistent and professional presentation of your catalog, while meeting the requirements of the various distribution channels or e-commerce platforms.
• Product sheet templates : Stop wasting time creating product sheets manually. With SolidPepper, quickly generate sheets adapted to each type of product. These customizable templates allow highlight essential information for each type of audience, thus strengthening your commercial impact.
• Completion check : Publish products with incomplete information can damage your image and lead to lost sales. SolidPepper includes a completeness check tool which alerts you if important information is missing before publication. This way you can be sure that your catalog is always ready to win over your customers.

Thanks to these features, SolidPepper is not only a management tool, but a real lever to optimize your efficiency and improve the customer experience.

Example of a concrete case

A DIY sign uses SolidPepper to feed its e-commerce site, its PDF catalogs and its distributors from a single nomenclature:

• Results : 40% reduction in publication errors and a perception of consistency improved by 30% by customers.

How do you create an effective product nomenclature?

Structuring a good nomenclature is an essential task to ensure effective product management. Here are the key steps to follow, with details to better understand their importance:

1. Map your products : Start by organizing your products in families and types. This step allows you to create a clear and consistent overview of your offer, making it easier to manage and search for items.
2. Define essential attributes : Identify critical information such as dimensions, the weights, the materials, or even the colours. These attributes should reflect the needs of your end users, while meeting internal requirements.
3. Standardize labels : Ensure a uniformity in names, formats, and units. For example, choose a single unit of measure (cm or mm) and apply it to all your products. This standardization simplifies understanding and reduces errors, especially in exchanges between services.
4. Involve your teams : The collaboration is key. Ensure that departments marketing, product and IT work together to align needs and ensure a coherent and functional nomenclature.
5. Automate via a PIM : Use a tool to product information management (PIM) suchlike SolidPepper to centralize your data, automate updates and check their accuracy. A PIM also saves time and prevents manual errors.
6. Keep the nomenclature up to date : Your nomenclature is not Never frozen. Adapt it regularly according to new products, of market developments Or internal changes. Proactive updating ensures a database that is always relevant.

By following these steps, you will be applying the bases of a robust nomenclature, useful for optimize your internal processes and improve the customer experience.

PIM use cases and nomenclature

• Industrial : a single nomenclature manages technical and commercial aspects for multilingual markets.
• Retail : combinations harmonized by sizes, colors and collections, eliminating duplicates.
• Marketplaces : automatic adjustment of product formats to meet the specific requirements of each channel such as Amazon or Leroy Merlin.

Highlight your omnichannel performance

La Product nomenclature is not only a technical tool: it represents the cornerstone between your teams, your systems and your customers.

Adopt a PIM like SolidPepper to create a reliable and efficient product repository, essential to last in a demanding omnichannel environment.

Fewer errors, more efficiency, and a better customer experience : ask for your personalized demo today and take control of your product nomenclature.

Request a demo now

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