Cost reduction : How automation boosts your profitability

Product data management is often seen as a simple administrative necessity. However, when processed manually, it quickly turns into a A real financial abyss. Between the multiplication of Excel files, copy and paste errors, and longer time to market, businesses are losing valuable resources every day.

For marketing managers and managers, the equation is simple: The more time you spend managing data, the less time you spend selling it. That's where automation comes in.

Far from being a simple comfort tool, the automation of data flows represents a major lever for reducing operational costs (OPEX). By implementing a solution of Product Information Management (PIM) as Solidpepper, you transform cumbersome and expensive processes into agile assets that can support the growth of your business rather than hinder it.

The hidden costs of manually managing product data

Before talking about savings, it's crucial to identify where the money is being lost. The costs associated with manual management are often insidious because they are not on a single invoice line. They are scattered throughout the organization.

Time-Spending and the loss of productivity

How many hours do your marketing and product teams spend each week looking for the right information or checking a reference? The response is often alarming. When data is scattered across shared folders or outdated spreadsheets, the The time devoted to the search for information greatly exceeds the time devoted to its valorization.

This lost time represents a direct wage cost. Instead of working on strategic campaigns or the customer experience, your most qualified talents perform repetitive and tedious input tasks.

The exorbitant cost of error

Human error is inevitable in a manual process, but the cost can be disastrous. A price error on an e-commerce site, a poor technical dimension in a printed catalog or an erroneous description on a marketplace can have immediate financial consequences.

In addition to the direct costs associated with product returns And to holdings, it is brand image who suffers.

‍Having to reprint a catalog or Urgently correct thousands of web pages mobilizes resources that should be allocated elsewhere.

Desynchronization and the loss of profit

In an omnichannel context, Slowness is the enemy of profitability. If your product data is updated manually channel by channel, you inevitably create discrepancies. A product available in stock but not visible on the website due to the lack of a validated product sheet is a lost sale.

This shortfall, linked to the slow dissemination of information, is a major opportunity cost that automation makes it possible to eliminate.

Automation with Solidpepper: Eliminate tasks with low added value

Solidpepper's promise is to giving back value at the work of your teams by automating everything that can be automated. The objective is to move from defensive data management to offensive data management.

Automatic import and centralization

The first step of cost reduction consists in eliminating double entry. Thanks to smart connectors, Solidpepper connects your existing data sources (ERP, supplier files, logistics databases) directly to PIM.

The raw data is ingested automatically. Your teams no longer need to re-enter The technical characteristics or logistics codes. They focus only on marketing enrichment, where their expertise provides real commercial added value.

Seamless validation workflows

Administrative bottlenecks often slow the marketing of products. Who should validate this photo? Who confirms this award? The endless email exchanges to get validation are time-consuming.

Workflow automation makes it possible to define clear approval circuits. The system automatically notifies the right people at the right time. If a product sheet is complete, it can be published instantly or sent for validation in one click. This gain in fluidity drastically reduces the administrative life cycle of the product.

Data Cleansing

Data quality is critical, but verifying it line by line is impossible on a large scale. Solidpepper uses business rules to automate this cleaning.

The system can, for example, automatically standardize units of measurement, correct text formats or detect missing mandatory fields. By guaranteeing clean data from the source without human intervention, you eliminate downstream correction costs

PIM & Print synergy: Automate layout to halve costs

The paper catalog remains a powerful sales tool for many industries, but is traditionally expensive and slow to produce. It is in this field that the Automation ROI is often the most spectacular.

DTP and Adobe InDesign connectors

Solidpepper is revolutionizing print production thanks to its DTP connectors (Desktop Assisted Publishing). By directly linking PIM data to models Adobe InDesign, you automate the placement of products on the pages.

Graphic designers no longer do risky copy and paste. They focus on creativity and layout, while content (texts, prices, images) automatically descends from the PIM to the print document.

Eliminating endless review cycles

The traditional catalog creation process involves dozens of back and forth corrections between product managers and the agency or graphic studio. Each correction is invoiced and takes time.

With automation, prices or technical specifications are updated on hundreds of pages in a few clicks just before printing. In this way, you eliminate the cycles of iterative corrections that add to the final bill.

Economies of scale on agency fees

By automating page generation, you significantly reduce the technical workload entrusted to external agencies. You no longer need to pay service providers for manual layout or basic graphic execution. Les savings on pre-press costs can often finance the implementation of the PIM solution on their own.

Measuring the ROI of PIM automation

Investing in a solution like Solidpepper should result in measurable results. Beyond direct savings, automation has a positive impact on several key performance indicators.

Accelerating Time-to-Market

Time is money. By reducing the time needed to create, validate and publish a product sheet, you extend the commercial lifespan of your items. Selling a product two weeks earlier thanks to automation has a direct impact on your annual turnover, allowing development and storage costs to be amortized more quickly.

Reduced return rate

In e-commerce, a high return rate destroys the margin. A large part of these returns is due to a inaccurate or incomplete product information. By automating the distribution of reliable and detailed data, you can assure the customer that they are getting exactly what they ordered. Fewer returns means fewer logistics costs and better customer loyalty.

Optimization of human resources

ROI is also measured in human capital. Automation Free your teams from boring tasks. This results in better motivation, a reduction in turnover and reallocation of talent to strategic missions. Your collaborators are no longer file managers, but value creators for the customer experience.

Investing in scalability

Automation via Solidpepper should not be seen as a technological expense, but as a strategic investment for the sustainability of the company. By structuring and automating your data, you are building a solid foundation capable of supporting growth.

In a tight market where competition is fierce, the ability to protect your margins is vital. Cost reduction through technology is today the most effective lever to remain competitive while offering an impeccable customer experience.

‍Automation is no longer an option for the future, it is The imperative of the present.

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