How to structure your product data with indexing in a PIM

When it comes to managing product catalogs including thousands of references, variants and distribution channels, quick access to reliable data is becoming a strategic issue. This is precisely where indexing in a PIM (Product Information Management) intervenes. This process, which is often invisible, is however fundamental to optimize the management of product data and improve the performance of internal teams, whether it's marketing, sales or technical services.

In this article, we are going to explain everything you need to know about indexing in a PIM, its key benefits for your organization And how SolidPepper makes it even more intuitive and efficient.

What is indexing in a PIM?

Indexing in a PIM consists of listing an item in a database to make it easily searchable and accessible.

This includes product sheets, attributes, visuals, or even documents such as data sheets or manuals.

Contrary to SEO indexing, which aims to make pages visible on web search engines, PIM indexing is internal.

It is based on a search engine integrated into the PIM, allowing users to find key information instantly.

Why use indexing in a PIM?

• Facilitate internal research : finding a product, a document or an image becomes child's play.
• Automate actions : create filters, export, or publish packaged data effortlessly.
• Managing a large volume : indexing guarantees smooth performance, even with 10,000 or 100,000 references.
• Optimizing time-to-market : accessible and well-structured data makes it possible to activate the right products at the right time.

What can you index in a PIM like SolidPepper?

The power of indexing lies in its flexibility. Here is an overview of the elements that a PIM like SolidPepper can make:

• Product sheets : parent products, variants, formats or ranges.
• Attributes : color, material, dimensions, weight, etc.
• Visuals and media : photos, videos, DAM (Digital Asset Management) assets.
• Documents : technical data sheets, PDF instructions.
• Statutes : versions, validation cycles.
• Hierarchical categories : families, segments, target markets.

Imagine a B2B brand with 25,000 products: thanks to indexing by segments and uses, its marketing teams create personalized catalogs twice as fast.

How does indexing work in SolidPepper?

With SolidPepper, each item you create automatically goes through an indexing engine. Here are the highlights:

• Real-time indexing : changes are immediately taken into account in the internal search engine.
• Advanced multi-criteria search : you can apply filters by type, attribute, or status.
• Personalization : index according to specific fields such as SKUs, languages, or supplier codes.
• Scalability : whether your catalog consists of 5,000 or 50,000 references, indexing remains fluid and intuitive.

Benefits for your teams thanks to intelligent indexing

Here's what indexing brings to internal teams:

• A gain in productivity : find the right information at the right time, without wasting time looking through scattered or poorly organized files. Every minute saved on research can be reinvested in tasks with high added value.
• Higher quality data : No more duplicates, outdated versions, or errors related to unsynchronized information. A well-indexed database guarantees reliable and up-to-date information, which is essential for making informed decisions.
• Improved collaboration : each user works with a common base, accessible to all and constantly updated. This promotes better communication between teams, reduces misunderstandings and improves overall cohesion.
• Relevant exports : whether for marketplaces, print catalogs or any other medium, your data is always ready, formatted and adapted to your needs, which simplifies publication and reduces deadlines.
• Better knowledge management : indexing makes it possible to centralize and organize company knowledge, making it easier to access it. This is especially useful in large organizations where information comes from multiple sources.
• Faster decision making : with well-structured and accessible data, managers and teams can act more quickly, based on complete and reliable information.
• A competitive advantage : in a market where responsiveness and precision are key, having an efficient indexing system can become a real asset to stand out from the competition.

Best practices for successful PIM indexing

To maximize the impact of your indexing, implement these best practices:

• Adopt a standardized format : unify critical labels, codes, and attributes.
• Create a clear nomenclature : prioritize your families and validation statuses.
• Clean your data regularly : remove unnecessary items to make the index lighter.
• Raise awareness among your teams : train them in advanced searches and share tips for using the search engine.

Indexing and omnichannel performance

A poorly indexed product is a product Not found... and therefore not broadcast. To ensure true omnichannel success, indexing is an essential condition. It not only influences The quality of your flows (websites, marketplaces, advertisements), but also speed and precision in your exports.

With a well-integrated indexing, your PIM becomes more than a management tool: it becomes an essential lever to optimize your sales and marketing performance.

Discover the power of indexing with SolidPepper

Indexing in a PIM: much more than a simple function

Indexing in a PIM is not No SEO, but good the heart of accessibility and the exploitation of your product data. Good indexing ensures that your product information is easy to find, manage, and distribute across all of your channels.

Why SolidPepper?

SolidPepper provides you with an indexing system high performance, adaptable and specially designed to manage catalogs the most complex. Whether you are working with a small database or hundreds of thousands of references, our solution adapts to your needs to save you time and increase efficiency.

Ready to transform your product management?

Test our solution today with a personalized demo and find out how SolidPepper can revolutionize the management of your product catalogs.