Product data action plan: the method for structuring and valuing your information

Manage your product data without a clear strategy Constitutes a Expensive trap for any business. Scattered information, transmission errors, duplicates, time lost in research... These dysfunctions generate hidden costs that directly impact your commercial performances and your competitiveness.

Many companies are still sailing by sight, without a structured action plan to organize their product information. This improvised approach is quickly becoming a A brake on growth, especially when data volumes are increasing And that the broadcast channels are multiplying.

The challenge is crucial: industrialize effectively the management of your product data requires a methodical approach. The solution lies in the development of a rigorous action plan, accompanied by powerful tools as a solution PIM (Product Information Management)..

👉 With SolidPepper, structure your product data methodically and efficiently. Find out how.

Why an action plan is essential for your product data

Avoid dispersed approaches

Without a methodological framework, initiatives multiply in an anarchic way. Marketing maintains its Excel files, the sales team manages its PDF catalogs, while IT juggles between different databases. This dispersion generates major inconsistencies and complicates the maintenance of information.

A structured action plan federates these initiatives around common goals and harmonized processes. It clearly defines Who does what, when and how, avoiding duplication of effort and version conflicts.

Clarify responsibilities and steps

The absence of an action plan often results in organizational vagueness. Who validates the technical data sheets? What service handles price updates? How can coherence be guaranteed between the various communication media?

A well-designed action plan answers these questions by precisely defining roles, validation workflows, and quality control milestones.

Facilitate the integration of a PIM

Implementing a PIM solution without a prior action plan is equivalent to building on fragile foundations. The success of the project is based on careful preparation: audit of existing data, definition of the data model, identification of information flows.

The action plan is the essential road map to successfully carry out this digital transformation.

Common mistakes without a structured action plan

Incomplete and inconsistent data

Improvisation inevitably leads to information gaps. Some products have detailed descriptions while others remain incomplete. Units of measurement vary from reference to reference. The visuals are of heterogeneous quality.

These inconsistencies hinder the customer experience and complicate internal processes.

Proliferation of duplicates and outdated information

Without clear governance, data multiplies in an anarchic way. The same reference exists under several names. Older versions of technical data sheets continue to circulate. The prices displayed no longer correspond to the current rates.

This information pollution Generates costly operational errors and degrades the quality of customer service.

Poor communication between teams

The absence of an action plan creates information silos. The IT team maintains its databases without consulting with marketing. Sales people work on media that are disconnected from product developments.

This organizational fragmentation slows down processes and increases the risk of error.

💡 A good action plan makes it easy to integrate and adopt a PIM. 👉 Discover how SolidPepper supports your product structuring projects.

The main steps of an effective action plan

Full initial audit

The first step is to draw up an exhaustive inventory of the existing situation:

• Data audit : What product information is available? Where are they stored? What is their quality level?
• Tool audit : What systems are currently in use? How do they communicate with each other?
• Process audit : How is data created, validated, updated? Who is involved at each stage?

Setting measurable goals

Set specific and quantifiable goals:

• Data quality : reduce the error rate on product sheets
• Wholeness : achieve 100% completion on critical attributes
• Time-to-Market : reduce the time it takes to put new products online
• Omnicanality : automate exports to the various channels

Product Data Modeling

Design the information architecture that will serve as the basis for your PIM:

• Definition of product families : group references by homogeneous categories
• Identifying attributes : what information is needed for each family?
• Relationship Management : how are the products linked together?
• Inheritance mechanisms : what information can be shared at the family level?

Organization of responsibilities

Clearly divide roles between Data manager, business contributors, validators and technical administrators. This organization must be formalized in job descriptions and operational procedures.

Progressive deployment

Prioritize deployment in stages: pilot phase, gradual extension, Load ramp-up, then continuous optimization.

📘 Download our guide “Building your action plan to structure your product data with SolidPepper”

Concrete example: transformation of a B2B manufacturer

An industrial equipment manufacturer confronted with data scattered over 12 different systems deployed an action plan structured in 4 phases :

Audit (2 months) : Inventory of 15,000 references, identification of 40% incomplete data

Modeling (1 month) : Definition of 8 product families, standardization of 150 technical attributes

SolidPepper implementation (3 months) : Configuration, data migration, training of 25 users

Deployment (2 months) : Progressive changeover, daily support, adjustments

Results after 8 months : 100% of the sheets respect the standards, reduction of 60% of the time between departments, Time-to-market divided by 3, error rate reduced by 85%.

🗣️ “With SolidPepper and a clear action plan, we have finally industrialized the management of our technical sheets and catalogs.” — Data manager, industrial sector

The concrete benefits of a PIM action plan

Reliable and consistent data

Each piece of information has a unique reference source, a defined validation process, and automated control mechanisms.

Improving the responsiveness of teams

Sales representatives have quick access to up-to-date information. Marketing can easily deploy campaigns on different media.

Reduction in errors and costs

Automation eliminates a lot of repetitive manual tasks and frees up time for higher value-added activities.

Automating multi-channel delivery

The PIM becomes a central platform capable of automatically feeding e-commerce sites, marketplaces, print media and distribution networks.

🎥 **Watch the video to see how SolidPepper fits into your action plan**.

Transform your product data now

One methodical action plan constitutes the foundation of a efficient product management. It turns disparate data into a coherent, reliable and scalable information system.

SolidPepper secures this transformation by providingtechnical and methodological expertise required. Of theinitial audit To thecontinuous optimization, each stage benefits from an adapted support to maximize your chances of success.

Every day late widens the competitive gap and increases catch-up costs. Engage now in a structured and sustainable management of your product information.

🚀 With SolidPepper, transform your action plan into concrete results.
Request your personalized demo today.

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