Product experience, an underrated lever to boost your e-commerce performance

The customer experience occupies a prominent place in digital strategies. But despite the budgets allocated to customer relations, product experience, all too often overlooked, remains the decisive factor in the act of purchase, conversion and loyalty.

In the age of omnichannel commerce, that's good the product that creates the link between consumer research and post-purchase satisfaction.

In this guide proposed by SolidPepper, you will find out why product experience Must be today at the heart of your e-commerce performance, how Understand, improve and optimize it thanks to a effective management of product data.

Understanding the Product Experience

Product experience definition

The product experience includes all perceptions, emotions and interactions that a user maintains with your product, before, during and after the transaction.
It starts long before the purchase, from the online product discovery, and extends to the use, to the comparison to other alternatives, until the possible post-purchase recommendation or criticism.

In particular, it includes:

• Les product visuals (photos, videos, zoom, 360°)
• Les detailed product sheets (characteristics, sizes, guides)
• Les accurate descriptions, combining storytelling and practical information
• Les customer reviews and the possibility to easily compare products
• La personalizing (suggestions, bundle, profile adaptation)
• La cross-channel consistency (site, marketplaces, physical stores)

In contrast to the overall customer experience (service, shipping, AFTER-SALES SERVICE), the product experience focuses on the very purpose of Desire to buy and its presentation, which makes it particularly strategic for the user experience e-commerce.

Why product experience will become essential in 2026

Consumers are highly informed: they compare, cross sources and expect the best experience at every stage. Forgetting a detail on a product sheet or running out of photos can cause the competition to lose a basket.

A few figures speak for themselves:

• 87% of buyers say that a poorly filled or unclear product sheet immediately decreases their trust.
• Well-optimized product content reduces the return rate and has a direct impact on loyalty.

Optimize product sheet and e-commerce user experience does not only boost the conversion rate: it also contributes to strengthening SEO, limiting product returns and turning satisfied customers into ambassadors.
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The pillars of a successful product experience

To offer a quality product experience, five pillars are essential:

Coherence

The consumer must find the same information everywhere: site, marketplace, store, social networks. A delivery promise, a price, and an availability must match on all channels.

Clarity

Explicit titles, accurate descriptions, well-structured information: each element should allow the customer to instantly understand the usefulness and benefits of the product. The visual hierarchy (titles, icons, lists) makes it easy to navigate and read.

Wealth

Of high definition photos, of videos, a Precise zoom, of accessible technical data sheets, as well as comparators help the consumer to plan, understand and choose.

Relevance

Adapting your files according to the type of customers, the purchasing channel, the language or even the season increases conversion. A product is a different story depending on the context in which it is consulted.

Emotion

The Storytelling, the visual staging, thehistory of the brand or product, create emotional attachment and differentiate your offer from the competition.

PIM, the Central Pillar of the Modern Product Experience

Product Information Management (PIM) centralizes and makes product data reliable to distribute it on all your channels. No more scattered Excel files or repeated mistakes! With a modern PIM like SolidPepper:

• Centralization of data : A single reliable, up-to-date source for all teams and distribution points.
• Personalization & Contextualization : Easily adapt the content produced according to the channel, language, country or even the device used.
• Automating updates : As soon as information changes, it is synchronized in real time across all your channels.
• Reduction in errors and returns : Product sheets that are always accurate limit dissatisfaction and exchanges.

Inspiring example

A textile brand used SolidPepper to automatically enrich its product sheets with lifestyle visuals adapted to each target. Result ? One conversion rate Who jumped from +28% !

Product Experience and SEO, A Winning Duo

Google favors rich, fresh, and relevant content. By working on the product experience, you naturally fuel your SEO!

• Wealth of content : Dense, informative, structured forms (Hn tags, lists, tables, etc.) appear better in the search results.
• Data structuring : The use of structured data (schema.org) promotes the appearance of rich extracts (ratings, prices, stock) directly on Google.
• Product consistency · Technical SEO · UX : The alignment between product data, its technical structure, and the ergonomics of the site always results in better overall performance.

Boost Your Product Experience in 5 Key Steps

How to take action and optimize your product sheets? Here are the best practices to be adopted now:

• Create form templates by category

 Standardize your sheets for a smooth user experience :

• • For example, for clothing, include sections on available sizes, the materials And a size guide.
  • For electronic devices, detail the technical characteristics, dimensions and user manuals.

 This simplifies navigation for your customers and the information management for your team.

• Update visuals regularly

 The visuals of high quality engage customers.

• • Show your products under different angles.
  • Add photos of real use Or demonstration videos.
  • Update them to keep up with trends or reflect improvements.
• Integrate customer feedback

 Show reviews, Questions and answers or experiments directly on your product sheets:

• • Add a section dedicated to authentic ratings and reviews.
  • Integrate an insert responding to frequently asked questions to strengthen the trust of your buyers.
• Relying on a PIM to manage at scale

 For a large catalog, a tool for product information management (PIM) is essential:

• • Centralize your product data.
  • Automate them updates on your sales channels.
  • Personalize your sheets while guaranteeing consistency and precision.
• A/B testing and iterating

 Continuously optimize your files:

• • Test titles, Information orders, pictures, button colors, etc.
  • Analyze performance using tools fromA/B testing to identify what Convert the best your visitors into customers.

By applying these best practices, you will improve theuser experience, your conversion rate And the overall satisfaction of your customers.

Go from “Product Sheet” to “Machine for Sale”!

The product experience, Long a poor relative of e-commerce strategies, is now becoming an essential performance driver. By structuring, enriching and customizing your product sheets thanks to a PIM solution like SolidPepper, you offer your customers a memorable, consistent and value-generating experience.

Don't let your products go unnoticed anymore. Make each sheet the engine of your growth.

Request a SolidPepper demo and transform your product sheets into real machines for sale!