ETIM the key standard for effectively structuring your technical product data

In a world in constant evolution where digitalization is profoundly transforming working methods, the management of Technical product data is becoming a major strategic issue, especially in sectors such as BTP, theelectrotechnical or even related industries.

With the increase in the volume of catalogs, the multiplicity of distribution channels and the increasing demand of customers for clear and accurate information, the manufacturers, distributors and e-commerce platforms are facing a major problem:

how to structure, make reliable and effectively distribute their data while adapting to new digital tools?

In this context, the standard ETIM is emerging as an essential solution for simplify data management, guarantee their quality and consistency, while facilitating their large-scale distribution.

This guide aims to help you discover the basics of ETIM model, the concrete advantages that it can offer your organization, as well as the best practices to make your transition a success thanks to a PIM efficient and adapted, Such as SolidPepper.

Whether you are in the process of reflection or already involved in a transformation project, this guide provides you with all the keys to optimize your technical data and remain competitive in an increasingly demanding environment.

Understanding ETIM, the industrial product classification standard

The term ETIM, for ElectroTechnical Information Model, refers to an international model intended for the precise classification of technical products. But what is really the definition ofETIM, and why is it at the heart of strategies Data industrialists?

Definition and objectives of the ETIM model

The model ETIM aims to standardize the technical description of equipment in areas such as electricity, plumbing, HVAC or construction. Its main mission is to propose a language common and structured to facilitate the distribution of product information on all digital channels: electronic catalogs, B2B marketplaces, costing and quoting tools, BIM platforms, etc.

The model ETIM is based on three fundamental pillars, which allow standardize and structuring product information in a clear and accurate manner:

• Product classes : each type of product is attached to a class unique, which allows categorizing the various items in a coherent manner. For example, a “electrical outlet” Or a “LED lamp” will belong to a specific class, thus facilitating their identification and comparison.
• Technical characteristics (features) : for each product class, a set ofessential attributes is defined in order to describe the product in detail. For example, these characteristics may include information such as dimensions, the power, or even the color. This ensures a description precise technique and comprehensive.
• Predefined values : each characteristic is associated with a list of normalized values Or ofstandardized options. For example, for the characteristic “color”, possible values could be defined as white, black, or grey. This system allowsharmonize data and to avoid ambiguities.

Thanks to these three pillars, the model ETIM promotes communication Claire and homogenous throughout the supply chain.

With this fine structure and standardized, the industrial product classification according to the model ETIM offers an understanding Immediate and universal, increasing the fluidity exchanges between all market players.

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Why has ETIM become the reference in the technical sector?

The success of ETIM is based on its ability to federate and harmonize exchanges around product data. Here are the main benefits noted by professionals:

Harmonization, Productivity, and Increased User Experience

• Harmonization of trade : Through the use of a common frame of reference, manufacturers, wholesalers, e-retailers and installers can collaborate more smoothly. This standardization considerably reduces the data exchange errors and optimizes the integration of products on the various partner platforms. Result : a significant gain in efficiency for all actors in the chain.
• Saves valuable time : The migration and synchronization of product data with the major B2B platforms (such as Rexel, Sonepar, Sonepar, Würth, Manutan, etc.) are now in a few clicks. No more processes manuals and time consuming, make way for a fast and efficient automation that allows you to focus on tasks with higher added value.
• Optimized readability for buyers and installers : One clear structuring And a superior product data quality make it easier to understand essential information. This helps buyers and installers make informed decisions more quickly, while simplifying the process of buying.
• Enhanced software compatibility : The technical data are entirely compatible with the main business tools such as ERPs, BIM platforms or even e-procurement solutions. This compatibility guarantees a smooth, secure integration and without loss of information within existing systems, allowing smooth end-to-end operation.

Who adopts the ETIM model on a daily basis?

The strength of the ETIM standard lies in its broad and growing adoption by strategic actors:

• Industrial manufacturers (electricity, plumbing, heating, ventilation, etc.) sectors that manage thousands of technical references.
• Specialized distributors and wholesalers (Rexel, Sonepar, Würth...) to feed their own digital catalogs and ensure the consistency of their offer.
• B2B e-commerce platforms and marketplaces to ensure the comparability and quality of the information produced.
• Sectoral organizations (ETIM International, professional unions), which promote and update the standard.

The major challenges of ETIM implementation

While structuring your data around the ETIM model is a guarantee of performance, the approach is accompanied by several challenges:

Complexity, quality and continuous adaptation

• Integration of a rich model : With several thousand classes and characteristics, the initial mapping can be complex, especially for companies with a large and heterogeneous catalog. This process requires thorough analysis to ensure that each product is properly classified within the standard structure.
• Qualitative technical data requirement : The success of the ranking is based on the quality of the data produced. This includes their completeness (each product should be associated with detailed information), their consistency (the data should be consistent and free of contradictions), and their cleanliness (free of errors or duplicates).
• Management of version evolutions of the standard: Migrating from one version to another (for example, moving from ETIM 9 to ETIM 10) is essential to maintain compliance with current standards. This process also ensures consistent data across systems and markets.
• Multilingual translation and local adaptation : Product classes must be translated accurately and adapted to the specificities of local markets. This ensures better understanding and adoption by the various actors, regardless of country or language.

A PIM like SolidPepper to master ETIM management

To meet the complexity and requirements of the ETIM standard, a product information management (PIM) platform with native ETIM modeling is a real performance driver. SolidPepper is positioned as an essential technological ally at each stage:

Key features of ETIM management with an expert PIM

• ETIM native modeling in the PIM : The PIM is designed to integrate the ETIM structure natively, which means that it is adapted to all the classes, characteristics and attributes defined by this standard. This ensures optimal and homogeneous management of product data according to ETIM standards, without the need for additional complex configurations.
• Automated import and mapping of ETIM classes : Thanks to advanced tools, the PIM makes it possible to manage the import and integration of ETIM classes in an automated way. This greatly facilitates the integration of large catalogs by reducing the time required and the risk of errors associated with manual data processing.
• Real-time ETIM completeness checks : The PIM carries out continuous checks to ensure that all the mandatory data defined by the ETIM standards are filled in. Before distributing information to a platform or partners, the system validates that the product sheets are complete, thus avoiding errors or incomplete data in exchanges.
• Automatic generation of files in BMEcat format : The PIM automatically generates files that comply with the BMEcat format, a widely adopted standard for the exchange of data between manufacturers, distributors and partners. This simplifies collaboration processes and ensures maximum compatibility with third-party systems.
• Multi-version management : The PIM is designed to easily adapt to changes in the ETIM standard. For example, when upgrading from an ETIM 9 to ETIM 10, the repository is updated without interrupting operations or requiring complex migration work. This allows for a smooth transition and continuity in data management.

Customer example

A lighting manufacturer has deployed SolidPepper to structure more than 10,000 references according to ETIM 9. Result? Unified management, native exports to its partner distributors, and increased responsiveness when changing versions. All with complete traceability of adjustments.

Best practices for a successful transition to ETIM

Adopting the ETIM standard must be part of a structured and progressive approach. Here are the key steps to maximize success:

• Cleaning, structuring and enriching existing data : Before any migration project, it is essential to ensure that the data is reliable, complete, and well-organized. Take the time to identify outdated or erroneous data and Enrich those that lack precision. This will facilitate a smooth transfer and optimize the use of the future tool.
• Identification of core product classes and business priorities : Clearly define the product or service categories that are most strategic for your business. This will allow focus your efforts on the most essential elements during the initial implementation phases, while ensuring a rapid and measurable impact.
• Collaboration with an experienced PIM editor, ideally specialized in your sector or compatible with the ETIM standard : Work with a partner who fully understands the challenges of your sector. In addition to providing an efficient technical tool, it can support you through training, technical support, and personalized advice to maximize the value of your PIM.
• Design a detailed and agile migration plan : Developing a clear plan is essential. Plan progressive steps including the support of business teams to guarantee their adherence and increase in skills. Also include a strategy continuous evolution of the frame of reference, in order to ensure that your solution remains in line with business needs and market developments.
• Implementation of KPIs and feedback : Measure performance at each stage of the project to assess the impact of your migration. Take into account feedback from end users in order to adjust your approach and improve processes continuously.

SolidPepper your ally for uncompromising ETIM management

The model ETIM is now the essential standard for all companies in the technical sector B2B. Faced with the growth of catalogs, accelerated digitization and regulatory requirements, structure your product data according to ETIM is becoming a clearly differentiating advantage.

To transform this evolution into a real performance driver, trust a PIM which integrates the model natively ETIM and offers advanced features of Mapping, of completeness And ofexportation.

‍SolidPepper supports numerous manufacturers and distributors in their projects Data ; take advantage of a personalized demonstration to optimize your own transition!

Find out how SolidPepper helps you manage product information with a personalized demo.

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